ARMOREDMERMAID is an apparel company which strives to create a brand that no matter where you are; east coast, west coast, or somewhere in between people feel connected. The company filters in factors from both coasts into the designs to bridge that gap. They work hard to deliver high-quality shirts with badass designs, so you can battle through dangerous waters.
ARMOREDMERMAID
Responsibilities:
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Owner
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Created a social media marketing campaign for launch
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Designed the brand strategy to increased traffic flow to website, and social media platforms
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Ensured customer satisfaction by communicating and resolving any customer complaints
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Managed company through platforms such as Shopify
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Managed inventory
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Executed competitive analysis to create companies implementation of advertisement strategy
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Marketing materials designed include a new website, logo and t-shirt designs, a social media marketing campaign, general 3 year plan, etc.
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Created promotions such as giveaways, launch of new products, ambassadors
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